As a professional in the hair and beauty industry, you want to make sure that your marketing and promotion are on point. After all, first impressions matter, and potential clients will often judge your business by your online presence. Fortunately, Wix.com makes it easy for you to create a stunning website that reflects the quality of your work without knowing how to code - everything is drag and drop and easy to use.
Here are 26 tips on how to use Wix.com to make an amazing website for your business:
1. Keep it marketing-friendly
Your Wix website is a powerful marketing tool that can help you attract new clients and build your business. Make sure your site includes plenty of information about your services, prices, and contact information.
2. Use professional photos
First impressions are everything, so make sure your site looks its best with high-quality, professional photos. This will give potential clients a good impression of your work and make them more likely to book an appointment.
3. Use Wix’s built-in promotion tool
Wix makes it easy to promote your website and attract visitors with built-in tools like SEO, social media integration, and Google Analytics. Use these tools to reach out to potential clients and let them know about your business.
4. Keep your content fresh
A stale website is a turn-off for potential clients. Keep your site updated with new photos, blog posts, and special offers to keep people coming back.
5. Make booking appointments easy
Your website should make it easy for people to book appointments with you. Use Wix Bookings to give potential clients the ability to schedule and pay for appointments online.
6. Offer discounts and coupons
Everyone loves a good deal, so offer discounts and coupons on your website to attract new clients. You can use Wix’s built-in marketing tools to create and track discount codes and coupons.
7. Get listed in local directories
Make sure your business is listed in local online directories like Google My Business and Yelp. This will help people find you when they’re searching for a hairstylist in their area.
8. Use social media
Social media is a great way to connect with potential and current clients. Use platforms like Facebook and Instagram to share photos of your work, special offers, and blog posts.
9. Collect testimonial
Don’t forget to ask your satisfied clients for testimonials that you can showcase on your website. These can be powerful marketing tools that help build trust with potential clients.
10. Host events
Another great way to promote your business is by hosting events like open houses, meet-and-greet nights, or workshops. You can use your Wix website to promote these events and attract attendees.
11. Write a blog
A blog is a great way to build your brand and attract new clients. Use your blog to share information about your work, give tips and advice, and post photos of your latest styles.
12. Integrate with Google Maps
Make it easy for potential clients to find your salon by integrating your website with Google Maps. This will allow people to see your location and get directions to your business.
13. Offer online booking
Make it even easier for people to book appointments with you by offering online booking on your website. Wix Bookings makes it easy to set up online booking on your site.
14. Use marketing automation tools
Wix’s marketing automation tools make it easy to attract and convert website visitors into leads. Use these tools to create marketing campaigns, track results, and follow up with potential clients.
15. Make your website mobile-friendly
More and more people are using their smartphones to browse the web, so it’s important to make sure your website is mobile-friendly. Wix’s responsive design templates ensure that your site looks great on all devices.
16. Use pop-ups to collect leads
Use Wix’s built-in pop-up forms to collect leads from your website visitors. You can use these leads to contact potential clients and promote your business.
17. Add a live chat widget
Make it easy for website visitors to get in touch with you by adding a live chat widget to your site. This will allow potential clients to ask questions and get more information about your business.
18. Offer online consultations
If you’re a hairstylist, offer online consultations on your website so potential clients can get an idea of what you do and how you work. This is a great way to attract new business.
19. Use SEO to attract website visitors
Make sure your website is optimized for search engines so potential clients can easily find you online. Wix’s SEO Wiz tool makes it easy to optimize your site for Google and other search engines.
20. Promote your website offline
Don’t forget to promote your website offline! Make sure your business cards, flyers, and other marketing materials include your web address. This will help drive traffic to your site.
21. Give away freebies
Everyone loves freebies! Offer your potential clients a freebie like a hairstyle consultation or a discount on their first appointment. This is a great way to attract new business.
22. Use marketing tools to track results
Wix’s marketing tools make it easy to track the results of your marketing campaigns. Use these tools to see how many people are visiting your site, what they’re doing on your site, and where they’re coming from.
23. A/B test your website
A/B testing is a great way to improve your website and attract more visitors. Wix’s A/B Testing tool makes it easy to test different versions of your site to see what works best.
24. Connect with other businesses
Connect with other businesses in your industry to promote your business. You can use Wix’s Partner Network to find partners that you can work with.
25. Get listed in online directories
Make sure your business is listed in online directories like Yelp, Google My Business, and Bing Places. This will help potential clients find your business when they’re searching for a salon in their area.
26. Collaborate with social media influencers
Social media influencers can help promote your business to their followers. Find social media influencers in your industry and collaborate with them to promote your business.
Overall, there are a lot of marketing strategies that you can use to promote your hair salon business. Try out different marketing techniques and see what works best for your business. Wix’s marketing tools make it easy to track the results of your marketing campaigns so you can see what’s working and what isn’t. With a little bit of effort, you can attract new clients and grow your business.