22 Ways Hair Stylists Can Use Instagram to Grow Their Business
Updated: Nov 27, 2022
As a hairstylist, you know that promotion and marketing are essential to growing your business. And in today's digital age, there's no better place to promote yourself than Instagram.
With over 1.4 billion active users, Instagram is a powerful platform for connecting with potential clients and building your brand. And best of all, it's free!
1. Use attractive hashtags
Hashtags are a great way to get noticed on Instagram, and hairstylists should use them to their advantage. By using hashtags like #hairinspo or #hairstyle for example, you can reach a wider audience and gain more followers.
2. Post before-and-after photos
Before-and-after photos are always popular on Instagram, and they're especially useful for promoting your work as a hairstylist. These photos give potential clients an idea of what you're capable of, and they can help you attract new business.
3. Share tips and tutorials
As a hairstylist, you have a lot of knowledge to share with the world. Why not use Instagram to share some of your tips and tricks? You can post quick tutorials on how to style certain looks, or you can share your thoughts on the latest hair trends.
4. Offer discounts and promotions
Everybody loves a good deal, so offer your followers some discounts and promotions from time to time. This is a great way to generate new business, and it will also help you build loyalty among your existing clients.
5. Host contests and giveaways
Contests and giveaways are always popular on social media, so why not use them to promote your business? You can give away free haircuts or styling products, or you can offer discounts on future services.
6. Post behind-the-scenes photos
People love seeing behind the scenes, so give them a glimpse of what goes on in your salon. You can post photos of you and your team working, or you can share candid shots of your clients getting their hair done.
7. Use Instagram Stories
Instagram Stories is a great way to share quick updates with your followers. You can use it to show off new products, to give sneak peeks of upcoming looks, or simply to share some behind-the-scenes moments from your day-to-day life.
8. Live stream hair tutorials
Live streaming is all the rage these days, so why not use it to promote your business? You can live stream hair tutorials, product demonstrations, or even Q&As with your followers.
9. Collaborate with other businesses
Collaborating with other businesses is a great way to reach a new audience. You can team up with a local salon or spa, or you can partner with a brand that sell hair products.
10. Get creative and @reply users
There are endless possibilities when it comes to promoting your business on Instagram, so get creative and have fun with it! There's no wrong way to do it, so experiment and see what works best for you. For instance, you can @reply users like @joicocanada or @blackcombarber and interact and develop relationships with your content. This is a great way to potentially get your brand across a wider audience if they promote, share or collaborate with your posts.
11. Use Instagram Insights to track your performance
Instagram Insights is a powerful tool that can help you track your performance and see what's working well. Use it to see how many people are seeing your posts, how often they're interacting with them, and what kind of impact you're having on your followers.
12. Take advantage of Instagram Ads
If you really want to reach a wider audience, consider using Instagram Ads. These ads are highly targeted and can be very effective in promoting your business to potential clients.
13. Keep your account active
The more active you are on Instagram, the more likely you are to attract new followers. Make sure you're posting regularly, and take the time to interact with other users when you can. The more you put into it, the more you'll get out of it.
14. Promote your Instagram account elsewhere
Don't forget to promote your Instagram account on your other social media channels, on your website, and even in your email signature. The more places you can share it, the better!
15. Take advantage of Instagram marketing tools like Hootsuite
There are a number of great marketing tools out there that can help you make the most of your Instagram account. Hootsuite is one of them, and it's a great way to manage all your social media in one place.
16. Make sure your website is optimized for SEO
If you want people to find your Instagram account, make sure your website is optimized for search engines. Use relevant keywords, and link to your Instagram account from your website whenever you can.
17. Keep your content fresh and relevant
It's important to keep your content fresh and relevant if you want to attract new followers. Post new photos and videos regularly, and make sure the topics you're covering are interesting and engaging.
18 Connect with other users
One of the best ways to attract new followers is to connect with other users in your niche. Follow them, like their posts, and leave thoughtful comments on their work. This will help you build a community around your brand.
19. Plan and schedule your posts ahead of time
If you want to be consistent with your posting, it's a good idea to plan and schedule your posts ahead of time. This way, you can make sure you're always putting out new and interesting content.
20. Make sure your website is mobile-friendly
More and more people are using their phones to browse the internet, so it's important to make sure your website is mobile-friendly. If it's not, you're likely to lose potential followers who will simply move on to someone else's account.
21. Use calls to action
Make sure your posts always have a call to action, whether it's asking people to follow you or inviting them to learn more about your business. This will help you convert followers into customers.
22. Use social media platforms to drive traffic to your Instagram account
Make sure you're using other social media platforms to drive traffic to your Instagram account. Share your photos and videos on Linkedin, Facebook, Twitter, Snapchat, and Tiktok and don't forget to include a link to your account in your bio (even where clients can go to your website).
Overall, these are some of the best tips to help you get more followers on Instagram. If you're not already using Instagram for your business, now is the time to start. It's a great way to connect with potential customers and build your brand.
The most important thing is to be active, engage with other users, and post interesting and relevant content. If you do all of these things, you'll be well on your way to attracting new followers and growing your business. Good luck!